The Undeniable Force of Women Influencing the Economy and Shaping Culture

Women control more than 60% of all personal wealth in the US.

(Source: Gallup)

Women will control two-thirds of all consumer wealth over the course of the next decade.

(Source: She-conomy)

Over that same decade, women are expected to be the beneficiaries of the largest transference of wealth in our nation’s history. Estimates range from $5 to $15 trillion.

(Source: Nielson)

Over 92% of women say they pass along information about deals or recommendations to others.

(Source: Mindshare/Ogilvy & Mather)

Women make over 85% of consumer purchases in the US.

(Source: ChainStore, Greenfield)

91% of women feel that advertisers don’t understand them.

(Source: Yankelovich Monitor and Greenfield Online.)

research & Data

Consumer Behavior

75% of smartphone users expect to get immediate information while using their smartphone.

(Source: Google, 2019)

Almost a third of Americans would rather give up sex for a year than give up their smartphone.

(Source: The Boston Consulting Group)

People have 2X more interaction with brands on mobile than anywhere else – including TV, in-store, you name it.

(Source: Google, 2017)

Apps account for 89% of mobile media time, with the other 11% spent on websites.

(Source: Smart Insights)

Over 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone.

(Google, 2018)

We are data nerds – totally obsessed with consumer behaviors, empowering women and approaching business a little differently.

Business Done Differently

73% of respondents believe that a company can take actions that both increase profits and improve conditions in communities where it operates.

(Source: Engage for Good)

87% of respondents believe that stakeholders, not shareholders, are most important to long-term company success.

(Source: Edelman Trust Barometer 2020)

72% of Americans say they feel it is more important than ever that the companies they buy from reflect their values.

(Source: 2019 Porter Novelli/Cone)

86% say they’re likely to purchase from purpose-driven companies.

(Source: 2019 Porter Novelli/Cone)

Retailers are 4.1x more likely to sponsor cause-related initiatives than any other industry.

(Source: Accelerist)

© 2019 Carrie Bobb & Co.  |  All rights reserved

 

San Diego, CA  |  carriebobbandco.com  |  info@carriebobbandco.com

© 2019 Carrie Bobb & Co.

All rights reserved

San Diego, CA  |  carriebobbandco.com info@carriebobbandco.com

© 2019 Carrie Bobb & Co.

All rights reserved

San Diego, CA  |  carriebobbandco.com  info@carriebobbandco.com

© 2019 Carrie Bobb & Co.

All rights reserved

San Diego, CA  |  carriebobbandco.com  info@carriebobbandco.com