by Carrie Bobb | Feb 17, 2020 | Brick & Mortar Retail, Carrie Bob & Co Blog, Consumer Psycho Analytics, Digital Retail
by Claire Plecha Billie Billie razor subscription | Photo: Techcrunch.com Are you tired of paying the extra 10-15% “pink tax” on women’s razors? Enter Billie: a subscription service that offers razors specifically made for women, at half the price of in-store brands....
by Carrie Bobb | Jan 27, 2020 | Brick & Mortar Retail, Carrie Bob & Co Blog, Consumer Psycho Analytics, Digital Retail, Entrepreneurs, Female Business Leaders, Gen Z, Leasing Through Social Media, Social Media
by Carrie Bobb The retail game is a much different game than it was not that long ago. Landlords must learn the rules of social media and how to play the game. Retailers are consumers too. And they are looking for the same experiences they provide their customers. B2B...
by Carrie Bobb | Jan 20, 2020 | Brick & Mortar Retail, Carrie Bob & Co Blog, Consumer Psycho Analytics, Digital Retail, Entrepreneurs, Gen Z, Leasing Through Social Media, Social Media
by Carrie Bobb 1.7 seconds is how long a marketer has to catch someone’s attention on their social media feed. So how are landlords of brick and mortar retail supposed to stay in front of their target audience in a Pinterest, Facebook, Instagram and LinkedIn world?...
by Carrie Bobb | Jan 6, 2020 | Brick & Mortar Retail, Carrie Bob & Co Blog, Entrepreneurs, Gen Z, Social Media
by Carrie Bobb In a world where people would rather go without sex for a year than give up their smartphone for a year, how in the world is a landlord of brick & mortar retail space supposed to compete with that[1]? Social media shopping today is as mainstream as...
by Carrie Bobb | Nov 11, 2019 | Brick & Mortar Retail
by Carrie Bobb Katie Hunt, Co-Founder of SHOWFIELDS, was on a panel this weekend at Summit LA, the world’s preeminent ideas festival. She looked around the room at innovators and entrepreneurs and shared that when they were acquiring their 14,000 sf space, people told...
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