by Carrie Bobb
We are always looking for leasing inspiration through social media. We look for things like merchandising, pop ups, content to events. Here are some of our favorite retail center accounts to follow on Instagram:
1. BRICKELL CITY CENTRE
The aesthetics of the entire feed are exceptional. The photography is custom and it shows. The images and video are cohesive and the palette runs together. Their highlights are done super well and they are current (shocking how many are old. Like really old). The events highlight gives so many different kinds of customers opportunity to visit the project. Overall great content done in a beautiful way.
2. THE YARDS
The site was once the annex of the Washington Navy Yard. It sits along the Anacostia River in Washington, DC. The retail merchandising is eclectic and organically local. It translates throughout the feed. The urban vibe is felt in each post. The messaging is sophisticated and educated, while not taking themselves too seriously. The “Go Nats” highlight is a favorite. #TheYardsDC
3. LIDO MARINA VILLAGE
The consistency of the Lido brand and DNA is a driver throughout their feed. Without even reading the captions, the images make you want to be there immediately. It is a really good balance of lifestyle, playfulness, property features and retail brands. They do a great job of being relatable without losing their cool factor. #lidomarinavillage
4. DOMAIN NORTHSIDE
The color palette subtly changes throughout the feed while staying fluid and on brand. It comes across as strategic, thoughtful, playful and high quality. The feed ties in reposts and highlights of cats and dogs with products from Domain Northside.
5. THE BEACON
This redevelopment is one to watch because of how it is using social media. The project is leveraging various platforms throughout the construction and lease up phases to extend their reach to the community and prospective retailers.
Carrie is the founder and CEO of Carrie Bobb & Co. She is a student of social media and a consumer behavior analytics nerd.
She has closed over $2 billion in total consideration throughout her career. Carrie has completed transactions with brands such as Sephora, SoulCycle, Drybar, Fox Restaurant Concepts, Restoration Hardware and many others. She has implemented leasing strategies through social media and online influencer programming on several projects. She was named one of San Diego’s Power Women in Real Estate and received her MBA from the University of San Diego. Carrie lives in San Diego with her husband, Matt, their three inquisitively adventurous kids and one joyful golden doodle.